Picnic mats become an evergreen cross-border category

Camping, rock climbing, outdoor cycling, etc. have always been outdoor activities that people in Western countries enjoy. Statista predicts that the number of global consumers of sports and outdoor products will reach 884 million in 2023, and the user penetration rate will increase to 16.7%.

The outdoor market has always been a big cake that major merchants are eyeing, and spring is the best time to share the cake. The temperature in spring is more suitable for people to go outside and breathe fresh air. Tents, picnic equipment, sports shoes, clothing, and sports equipment used for outdoor activities will become people's spring must-haves.

In addition, with social distancing measures still in effect in much of the United States, meeting friends outdoors and enjoying the warm weather is one of the relatively safe ways to do so. Not only can the body and mind be bathed in nature, but it can also enhance mutual feelings. Sing with the guitar in the breeze, or wait for nightfall and light a bonfire, and everyone dances around the bonfire, which is comfortable and comfortable.

However, to participate in outings and picnics, in addition to food and drinks, you also need to choose corresponding equipment according to different number of people and locations. For a general picnic in the park, you need to bring leisure supporting products such as thermal bags, ice buckets, hot and cold boxes, picnic carpets; and for more professional outdoor camping or picnics, you have to bring tents, fishing gear, portable grills, Wear-resistant outdoor clothing, knives and tools, thermostatic kettles, emergency equipment and other professional equipment.

But whether it is an ordinary picnic or professional camping, picnic mats and picnic blankets are essential. Picnic mats, also known as multi-functional mats and picnic carpets, are used for outdoor picnics, tent floor mats, etc. Picnic mats first originated in Europe and the United States. Most of the picnic mats currently on the market adopt an integrated folding design and can be stored in boxes or bags, making them easy to collect and carry, providing convenience for home life and travel.

Picnic mats are made of different materials, including cotton and linen fabrics, PVC, Oxford cloth, etc. Different materials are suitable for different scenarios. Picnic mats made of cotton and linen are light, soft and easy to clean, but have poor waterproofness and are not suitable for use on beaches and wet grass. PVC materials are more waterproof and moisture-proof and are easy to clean, but some inferior PVC contains chemical materials, which is not environmentally friendly and unhealthy.

The picnic mat made of Oxford material has three layers: surface, interior and back. The three layers correspond to different needs. For example, the upper layer needs to be stain-resistant, easy to wash, flexible and wear-resistant; the inner sponge layer needs to be soft; the back is preferably made of waterproof aluminum film, which is waterproof. While preventing sand, it also enhances its wear resistance.

Of course, in addition to material, consumers will also consider the following points when purchasing picnic mats:

First, it is portable and easy to fold. After all, picnic mats should be adapted to various uses such as beaches, outdoor travel, picnics, etc. Picnic mats that are portable, foldable, and can be quickly stored and packed are obviously more in line with people's needs. On the market, some picnic mats have buttons attached, so consumers can easily fold them into small handbags when not in use and carry them around, taking up almost no space.

Secondly, it is waterproof, sandproof and easy to clean. Although sunny or cloudy days are the best weather for outdoor activities, sometimes bad weather is inevitable. If people have to sit on wet grass, they will need a waterproof picnic mat to keep them dry.

In addition, not only the bottom but also the surface of the picnic mat must be waterproof - this is what often happens when food and drinks are dumped and spilled during a picnic, causing dirt. Out of consideration, consumers will also be more inclined to choose picnic mats whose bottom and surface are both waterproof and easy to wipe away stains.

Third, it is windproof, warm and wear-resistant. Picnic mats can be divided into ordinary picnic mats and professional outdoor picnic mats according to their types. Professional outdoor picnic mats are more stable. They usually have tethers around the mat and come with lightweight nails to fix the mat in place to cope with special weather such as strong winds. In addition, some professional picnic mats also have a thermal insulation function, which can meet the needs of picnics in cold weather, outdoor winter sports events and camping.

Third, the design and style of picnic mats should keep up with the mainstream. The spread of social media has made the "outdoor wind" blowing hotter and hotter, and picnics have even become one of people's weekend getaways. In the past, people may pursue more functionality when it comes to picnic mats, but now some consumers, especially young people, tend to use bamboo picnic baskets, bouquets, balloons, and tea sets to match exquisite snacks and food during picnics. , drinks, and take photos to spread on social media. This also makes the plaid ins style picnic mat with fashionable elements popular among young people.

Since picnic activities tend to be younger, at the marketing level, sellers must first conduct research on market preferences and demand changes, and at the same time pay attention to the main fashion trends in the industry. Especially sellers of picnic mats targeting young audiences should follow mainstream trends in design style.

In addition, since the audience of "Fashion Picnic" is mainly young, sellers can also invite young social media celebrities who are outstanding in related fields to creatively plan and edit the products to achieve a consistent brand tone. Target. If the merchant's picnic mats are more focused on product quality and functionality, then they should look for content creators in the overseas outdoor circle to carry out relevant marketing work.